Do you have many positive Facebook business reviews? Even if that’s the case, there are more ways you can boost your Facebook reputation.
Facebook is by far the most popular social media platform on the internet. 79% of monthly Facebook users are active daily, providing a goldmine of user engagement that businesses can potentially swing their way.
And one of the best ways your business can engage customers on Facebook is by sharing Google reviews.
Sharing a Google review on Facebook is a simple marketing tactic that’s worth the small amount of time and effort it takes to do it.
It only takes five steps, after all, which we explain below.
The Benefits Of Sharing Google Reviews On Facebook
Sharing your Google reviews on Facebook is not just so that you can showcase your positive feedback to build consumer trust. It offers more advantages than one, which makes it well worth including in your overall marketing strategy.
More reasons to share your Google reviews on Facebook:
- It’s free user-generated content for your Facebook Business page
- It can encourage Facebook users to write a Google review for your business
- It can drive more business and be used to promote a specific product or service you offer
- It’s content that can be shared and interacted with, which can generate engagement around your brand
- It’s more social proof to back up your positive Facebook reviews
Overall, sharing Google reviews to your Facebook page offers numerous benefits for your business – despite being simple, quick, and cost-free.
How To Share Google Reviews On Facebook
Sharing Google reviews on Facebook is easy – even if you don’t consider yourself tech-savvy.
All it requires is a verified Google Business Profile, along with, needless to say, a listed Google review.
5 Steps To Share Your Google Review On Facebook
- Sign in to your Google Business Profile
- Find the Google review you want to share
- Click “Share” (located next to “Like”)
- Copy the URL
- Paste the URL into a new Facebook post
Instead of copying the Google review link (step 4), you can also click the Facebook icon to share the review on Facebook.
And that’s it. Just don’t forget to post the Google review with an engaging Facebook caption!
Share Google Reviews Using Google Business Profile Marketing Kit
Google doesn’t just encourage businesses to get Google reviews, but also share them. The Google Business Marketing Kit is proof of this, handing businesses a full toolbox of marketing materials to use for free.
One of the perks of using Google Marketing Kit to share Google reviews is that you can customize how the review will appear (themes, fonts, colors, and more), which will make the post visually engaging for your Facebook audience.
5 Steps To Share Your Google Review On Facebook Using Google Business Profile Marketing Kit
- Go to Google Business Profile Marketing Kit and enter your business name
- Under “Put the best of your Business Profile on Display”, click “Customize”
- Select the Google review you want to share and click “Next”
- Customize its appearance (optional)
- Click “Finish” and then “Download Kit”
After you have downloaded the image (of the customer’s review you created in step 4), all you have to do is include it in a new Facebook post.
Once again, make sure you don’t forget to post the Google review with an engaging Facebook caption.
Which Google Reviews Should You Share?
The answer to this question might seem obvious, but there is more to think about if you want the Google reviews you share to have a bigger impact on your Facebook audience.
As an example, you may choose to share customer reviews that highlight a specific product or service. This can be especially effective as part of a running marketing campaign if your business has a newly released product or service.
As another example, you may choose to share Google reviews that apply to the current season, such as sharing reviews during the holidays for Christmas gifts or services that your business offers.
Despite that, there is one underlying factor determining the overall effectiveness of the reviews you share: relevancy.
Irrelevant reviews won’t be as effective. A prime example of this is sharing a Google review to Facebook that is several years old; customers might notice this and, as a result, not feel as compelled to take action in any way.
In other words, the reviews you share should be relatively new.
How To Get Google Reviews
It goes without saying that you won’t be able to share Google reviews on your Facebook page if your business hasn’t received any Google reviews in the first place.
And even if your business has collected a handful of positive Google reviews, don’t forget that your reviews need to be relevant (new) to be effective when shared.
For this reason, the only way to have new Google reviews to share on Facebook is to receive Google reviews on a regular basis. And to achieve this, you need to get online reviews from your customers using a proactive marketing strategy.
- Sending Google review request emails
- Sending Google review requests using SMS
- Sending Google review request follow-ups
- Asking for Google reviews in person
- Creating social media posts that encourage customers to write a Google review
- Displaying “Review Us on Google” stickers and signs at your place of business
- Using a reviews widget to embed Google reviews on your website
How To Get More Facebook Reviews
Google might be the most popular review site on the internet (with Google reviews arguably offering more advantages, such as improving local SEO), but it’s still important to put as much attention on your Facebook Business page.
Google reviews are powerful marketing assets that you can share to increase engagement on Facebook. But, unfortunately, sharing Google reviews on Facebook does not have a direct effect on your Facebook star rating.
This makes it just as vital for your business to get Facebook reviews.
In recent years, Facebook reviews have been rebranded as “Recommendations”.
It’s worth mentioning here that there is no major difference between Facebook reviews and Facebook Recommendations, except for how users interact on Facebook Business pages and provide their reviews.
As a result, the same applies: to get more Facebook reviews, you need to proactively ask your customers for online reviews using an effective marketing strategy.
- Sending Facebook review request emails
- Sending Facebook review requests using SMS
- Sending Facebook review request follow-ups
- Asking for Facebook reviews in person
- Displaying “Review Us on Facebook” stickers and signs at your place of business
- Creating social media posts that encourage customers to write a Facebook review
The Problem With Review Marketing Strategies
Sharing Google reviews on Facebook and getting more reviews on Facebook itself will help bolster your Facebook reputation, boost customer engagement, and drive more business.
To get more Google reviews and Facebook reviews, the approach is ultimately the same: creating and managing a review marketing strategy that encourages your customers to write reviews for your business.
It’s a long-term process, as a result, with various areas to focus on.
The problem is, most business owners don’t have the time. Other business owners don’t have the resources or the marketing background to carry it out effectively.
Another common problem for business owners is that most review marketing strategies fail to deliver results that make the invested time and effort worth it.
In fact, it’s the reason why most modern businesses are turning to automation. It’s a solution that isn’t just easier, but the most effective way to get more reviews for your business.
ReputationStacker: Get More Reviews For Your Business
Let’s face it, it’s just not practical to send review requests when you are dealing with hundreds of customers per month. It’s time-consuming but also difficult to keep track of, especially when it comes to sending follow-ups.
And with so many factors determining whether or not your review requests will be successful, it just makes sense to automate the process using a tried and tested approach.
That’s what ReputationStacker can do for your business. It sends timely automated review requests via email and SMS, with a straight-to-the-point single-question survey that smoothly funnels your customers to the review sites of your choice.
It’s simple – but that’s why ReputationStacker works.
And it doesn’t just work for Google reviews and Facebook reviews, but Yelp reviews and more major review sites.
Ultimately, you don’t need an all-out marketing strategy to get more reviews for your business.
With ReputationStacker, all the hard work is done for you.
Ian Kirby has been working in digital marketing for over 15 years. Having worked both with and for digital marketing agencies and in-house with multiple companies, he has a specific interest and expertise in online reputation management, online reviews, and the implementation of business systems. Ian’s writing, videos, and interviews have garnered millions of reads, views, and listens.