If you are a business owner, you’ll know the feeling that comes with receiving a positive review from a customer.
It’s only natural to feel proud of the positive reviews you’ve earned, so there’s nothing wrong with wanting to showcase them on social media.
Your online reputation is built on positive customer reviews, which are real-life testimonials of the good service you have provided. Getting authentic customer reviews can significantly enhance your brand’s reputation, strengthening brand awareness, credibility, and ultimately driving sales.
For new customers, reviews inspire trust and even influence purchase decisions.
You’ll be glad to know that your Google reviews can be turned into powerful social media content, which will offer even more benefits to your business’s success.
Google reviews can be used on Facebook, X (Twitter), Instagram, and other social media platforms.
Still, there is a right way to post your Google reviews – not only so that they appear credible and professional, but so that you avoid violating any guidelines.
So, before using customer reviews on social media, it’s important to follow best practices.
But don’t worry, as this guide has all the information you need to know about sharing Google reviews.
The Benefits Of Sharing Google Reviews
Aside from inspiring trust and positively influencing buyer decisions in general, what are the benefits of sharing Google reviews on social media?
We all know how popular social media is, so it’s an important area for your business to establish a presence on. Utilizing social media for customer engagement and encouraging user-generated content can significantly enhance your brand’s visibility and interaction with potential customers.
And if you have yet to set up a social media page for your business (a Facebook Business Page at the minimum), you are missing out on a world of marketing potential.
Sharing your positive Google reviews on social media is just one way you can use these platforms to engage customers and increase your reach.
And the benefits include:
Promoting your good service and/or products
Increasing leads and sales
Boosting your overall social media content
Getting creative – add captions, hashtags, and more to the reviews you share
Sharing valuable product/service specifics that your customers have provided in their reviews
Highlighting positive feedback to foster customer appreciation and loyalty, encouraging others to leave reviews
Increasing business exposure through likes, content shares, and promotions (Page Promotions on Facebook)
Reasons To Not Share Google Reviews
We’ve looked at the benefits of sharing Google reviews on your social media platforms, but are there disadvantages or reasons not to share Google reviews?
In general, there are no real disadvantages to sharing your Google reviews. However, there are a few reasons not to share them, which are worth knowing.
The first reason is if your business has a majority of bad reviews yet, despite that, you choose to share one of your positive reviews.
This can be considered deceptive, which can not only lead to more unhappy customers (and more negative reviews), but the risk of damaging your overall credibility.
Another reason to not share Google reviews is if the positive review is fake or ingenuine.
This includes purchased reviews, illegally or questionably incentivized reviews, and reviews posted by friends or family.
So the reviews you use on social media should accurately reflect your products/services and be posted by real customers.
Ultimately, this is to avoid deceiving followers and customers.
Do You Need Permission To Share Reviews?
Whether or not a customer’s permission is needed for businesses to share reviews is a gray area that requires treading lightly.
There are several factors to consider here, such as review guidelines, which vary slightly depending on the review site, as well as where and how the review is shared.
Due to this, it’s important that your business shares its reviews carefully.
On Google’s Brand Resource Center, Google states that:
“User reviews belong to the person who wrote them, even if they’re written on your business’s listing.
You must obtain consent from the reviewer if you want to use customer reviews of your business for your own marketing purposes.”
Overall, getting permission from your customers to share their reviews (anywhere) is recommended – even as a sign of common courtesy to reduce any risk of upsetting your customers.
In addition to that, you should always check the review site’s guidelines to know where and how you can share your customers’ reviews.
How To Share Google Reviews On Social Media Platforms
As mentioned, posting customer reviews on social media—and anywhere online, in general—should follow best practices, which includes using recognized sharing methods.
This is to ensure it’s done not just professionally, but convincingly. Instagram customer reviews, for instance, can be showcased through posts, stories, and other formats to leverage social proof and drive consumer engagement.
As an example, copying and pasting review text is not going to look professional or convincing when posted to social media.
The name and date of the review might be included, but there is nothing sourcing the review site and the review itself, including the original poster (customer).
With screenshots, which look more professional, it’s helpful to include a clickable link that sources the review.
There are several ways to correctly share Google reviews on social media, but the simplest method is to retrieve the review link and create a post using the link.
How To Share A Google Review On Instagram, Facebook & X (Twitter)
Log in to your Google Business Profile (make sure it is claimed and verified)
Find the Google review you want to share, using the filters if needed
Click on “Share” (located beside “Like”)
Copy the URL OR click the icon for Instagram, Facebook or X (Twitter)
If using the URL, paste the link into a new post using Instagram, Facebook or X (Twitter)
Share Reviews Using Google Business Profile Marketing Kit
Another way to share Google reviews on social media is to use the Google Business Profile Marketing Kit.
As long as your Business Profile is verified, Google Business Marketing Kit is free to use, allowing you to create and download marketing materials to display in-store or post on social media.
Google reviews can be shared on social media using this method, complete with customizable designs.
To share reviews using Google Business Profile Marketing Kit:
Go to the Marketing Kit website and enter your business name (a verified Business Profile is required)
Under “Put the best of your Business Profile on Display”, click “Customize”
Select the review you want to share and click “Next”
Choose your preferred style and color
Click “Finish” and then “Download Kit”
The kit will download as a ZIP file containing the digital images (of the reviews) you created, ready to share on social media.
How To Get More Reviews On Google
The best reviews to share on social media are the newest positive reviews your business has received.
This is important because new reviews are more relevant, giving customers the most accurate representation of your business. Satisfied customers are more likely to leave positive reviews, which can significantly boost your brand’s credibility.
So, for the reviews you share on social media to be effective, your business needs to be receiving new positive reviews consistently.
We don’t have to tell you how difficult it is to get reviews – let alone positive reviews on a regular basis.
It isn’t impossible, however, especially when you streamline the review process to make getting reviews easy.
If you’ve been trying to figure out how to get more Google reviews, ReputationStacker is the solution.
In fact, its fully automated review funnel won’t just help your business get more reviews on Google, but across every major review site.
All you have to do is watch as your business gets more reviews.
And when those reviews come in, ReputationStacker’s automated tools will share them on Facebook and Instagram for you.
By joining the thousands of businesses already using ReputationStacker, you’ll find out just how effortless it is to get more reviews and share them automatically using one powerful tool.
Frequently Asked Questions About Sharing Google Reviews on Social Media
How can I share Google reviews on my social media accounts?
To share Google reviews on your social media accounts, start by finding the review you want to post on your Google Reviews page. Take a screenshot of the review or use the “Share” option if available. Next, go to your social media platform (like Instagram or Facebook), and create a new post. Add the screenshot or text of the review, and include a brief caption thanking the satisfied customer for their positive feedback. Tag your business if applicable and use relevant hashtags to enhance visibility.
Can I post customer reviews directly to my Instagram profile?
Yes, you can post customer reviews directly to your Instagram profile. To do this, take a screenshot or create a graphic featuring the review text from your Google Reviews page. You can then upload this graphic to your Instagram account as a post or story. Be sure to highlight the customer’s positive feedback and encourage potential customers to visit your reviews page for more real customer feedback.
What is the best way to highlight positive feedback from satisfied customers on social media?
To effectively highlight positive feedback from satisfied customers on social media, consider creating visually appealing graphics or images that feature the review text. Use high-quality images or branded templates to make the review stand out. Share these visuals on your social media profiles, such as Instagram, and add a caption that expresses your gratitude and invites others to check out more customer testimonials on your reviews page.
How does posting customer reviews impact my online reputation?
Posting customer reviews on social media can positively impact your online reputation by showcasing real customer feedback and demonstrating your commitment to customer satisfaction. Positive reviews can build trust and credibility with potential customers, while also encouraging more customers to leave their own reviews. Regularly sharing customer reviews helps maintain a strong, favorable online reputation.
Are there any best practices for sharing customer reviews on social media platforms?
When sharing customer reviews on social media platforms, follow these best practices:
Get Permission: Ensure you have permission from the customer to share their review, especially if you include their name or photo.
Use High-Quality Images: Share clear, high-resolution screenshots or graphics of the customer reviews.
Tag Your Business: Tag your business profile in the post to increase visibility.
Engage with Followers: Respond to comments or questions related to the customer reviews to foster engagement.
Regular Updates: Post customer reviews regularly to keep your social media accounts active and engaging.
