How It Works

In this video we’re going to take a look at exactly how ReputationStacker works to get you more positive online reviews from your customers.

Dashboard
When you first log in you’ll, see the Dashboard. This is where you manage everything. Setting up your Dashboard for the first time will take you less than five minutes if you use the default settings. But you can also customize nearly every part of the system. ReputationStacker was built to be easy-to-use for beginners and experts alike.

The system works like this:

1) You upload your customer information into the Dashboard. It’s private, secure, never shared, and only accessible by you and the ReputationStacker support staff if you need help.

2) The system automatically sends out “Feedback Request” invites to your customers via email or text message.

3) Your customers click the invite link and are taken to your Review Funnel where they rate their experience.

4) Happy customers are directed to the review sites of your choice, while unhappy customers are shown a form so they can let you know what their issue is privately.

This is a simple yet incredibly effective process, and all you have to do to get it to work is add your customers to the system.

Let’s take a look at what these steps look like in action, starting with adding your customers into the Dashboard…

Invite Form
You can add them one at a time, or upload a simple spreadsheet list of your customers containing their first names, last names, email addresses and/or phone numbers.

Our system automatically takes it from there, sending feedback requests to your customers either via email or SMS text message - the choice is yours.

These emails and text messages contain a link that leads your customers directly to your Review Funnel, and that’s where the magic happens.

Review Funnel
In your Review Funnel, customers are asked to rate their experience with you.

Customers who rate you positively are directed to your profile page on the review sites of your choice, where they are encouraged to leave you a review.

On the other hand, customers who rate their experience as neutral or negative are shown a form that asks them for additional feedback. This form is sent directly to you so that you can resolve their issue privately before they have a chance to leave you a negative review on a publicly facing review site.

Summary
By automatically segmenting your happy customers from your unhappy customers, and making it extremely easy for your happy ones to leave a review, ReputationStacker makes it incredibly easy to take control of your online reputation.

Next Videos
In the next videos we’ll take a detailed look inside the ReputationStacker Dashboard to understand how the system works, how to customize it to best work for your business, as well as additional tools and reports that can help you take your online reputation to the next level.

Review Funnel
When you sign in to your ReputationStacker Dashboard, the first screen you’ll see is the Review Funnel screen.

This is where you set up your business profile and customize the Review Funnel that all of your customers will see.

Links
It’s easy to add your business location details and your review site links. In fact, when you first set up your Dashboard, our system finds them automatically for you.

You can add, delete, edit and re-order your review site links with just a few clicks.

Content
You can completely customize all of the content within your Review Funnel, and choose which ratings send your customers to review sites and which do not.

For example, you can set it so that only customers who rate you five stars are sent to your review sites, whereas four star ratings and lower are shown a form where they can let you know privately what could have made their experience better.

This gives you complete control over which customers you’re sending to your review sites, and which ones you’re connecting with discreetly so you can resolve their issue before they leave you a review on a public facing site.

Setup
In the Setup tab, you can change the layout of your review funnel to suit your own preference.

Summary
It’s easy to set up ReputationStacker and customize it to feel just right for your business.

Invites
The Invites area is where you set up your email and text message templates, and where you can upload your customer lists.

We recommend entering your customers into the system within 24 hours of their visit, to maximize the number of positive reviews and minimize negative reviews. It takes less than a minute to upload your customer list, and it’s an easy thing to do at the end of the business day or the beginning of the following day.

You can choose whether invites are sent out via email or text message on an individual basis. Invites are sent to customers via email by default. If you want them be sent via text message instead, just leave their email address off the list and only include the phone number.

Now let’s take a look at the Invites area of the Dashboard…

Email Invites
We provide default email messages so that you don’t have to change a thing, but you can also completely customize the Send Day and Time, email subject and body text, as well as the Sender’s Name, From Email Address and Reply-to Email Address.

To get the best results, we recommend using our default three-email drip campaign. Each email can be customized, and you can also add and remove emails from the campaign.

SMS Text Message Invites
If you choose a plan that includes Text Messages, you can customize the content of the text message if you’d like to change it from the default.

Text messages are sent from an area code within your specific geographic area so that they appear local to your customers.

Recipients
The “Recipients” tab is where you upload your customers. You can do this one at a time, or upload a simple spreadsheet that contains a list of your customers.

Once uploaded, your customers will appear in the Pending tab, where you can activate them immediately so that they start receiving feedback requests. You can also choose to “Auto-activate pending recipients daily”, so that the system will automatically send out invites every time you upload new customers, without any further action necessary on your part.

Customers who are currently receiving feedback requests are shown in the “Active” tab.

And customers in the Inactive tab have already been sent all emails and/or text messages. You don’t have to worry about uploading the same customer into the system multiple times; by keeping customers in the Inactive tab, they won’t be sent another feedback invite even if you upload them again. You can even set how long a customer remains Inactive before the system will allow them to be uploaded again.

The “Activity” tab shows which actions your customers have taken with your invites, including whether they've opened, clicked, or unsubscribed.

The Invite Form allows members of your staff to upload customers using a unique, password protected URL. This keeps your staff from accessing the entire system, while still allowing them to upload customers.

The Opt-In form provides a simple form that you can open up on any web-enabled device. It allows your customers to add themselves to the system, which is a nice option if you don’t already collect your customer’s contact information.

Summary
As you can see, ReputationStacker is ready to go out-of-the box without any modifications necessary, but you can also completely customize the system to get the most out of it for your business.

Reputation Management System
ReputationStacker doesn’t just help you get more positive online reviews, it’s also a complete Online Reputation Management system. Let’s take a look…

Reviews
If your plan includes Review Monitoring & Streaming, the “Reviews” tab is where your reviews will appear. These are all the reviews that are posted to the review sites that you’ve linked to in the system, not just the reviews that ReputationStacker helped you to get.

It’s extremely powerful to be able to look at, share, and respond directly to all of your reviews in one centralized dashboard.

You can choose which reviews to show in your Review Stream widget, which allows you to display your reviews anywhere on your website. For most businesses, showing your most recent positive customer reviews from real review sites is much more powerful than showing a typical customer testimonial.

You can also choose to post any review directly to Facebook or Twitter using the “Share” button, or respond publicly to a review directly on the Review Site using the “Respond” button.

In the “Monitor and Stream” tab you can set the system to automatically notify you via email when new reviews are posted, as well as set automatic filters for which reviews to display in your Review Stream. You can also set the system to automatically post reviews that appear in your Review Stream to your Facebook and Twitter accounts.

Again, the system doesn’t just monitor and alert you about reviews that it helped generate; it monitors and shows you all of your reviews from all linked review sites in one centralized place. This makes managing your entire online reputation incredibly easy.

Widgets
If your plan includes Widgets, this is where you’ll access the powerful yet easy-to-use tools that help you to get even more reviews, and display those reviews in your Review Stream. Paste the code snippet on any page on your website, and your Review Stream will appear there, always up to date with your latest positive reviews.

Reports
If your plan includes Reporting, you can easily generate beautiful comprehensive reports that show you a current snapshot and history of your online reputation, including metrics such as your overall rating, how many reviews you have, where you’re getting them from, as well as your rating and review count over time.

It’s easy to set a schedule that automatically sends out reports to you and anyone else you’d like on a routine basis.

Summary
ReputationStacker is automated, incredibly easy to use, and extremely affordable. So what are you waiting for?

Start now and take control of your online reputation today!