Positive reviews from customers are an important online resource for businesses.
And if your business has collected Google reviews that you are proud of, it makes sense to want to show them off wherever possible.
Aside from improving where your business ranks in local search results, positive reviews can attract more customers to your business and demonstrate proof of your business’s credibility and trustworthiness.
But your Google Business Profile is not the only location where customers can see your reviews, as it is possible to put reviews on your website.
That also includes Facebook reviews, Yelp reviews, and more.
If you want to find out the benefits of putting Google reviews on your website, how to put Google reviews on your website, and how to get more Google reviews, this guide explains everything you need to know.
Why You Should Put Google Reviews On Your Website
There is nothing wrong with taking pride in your positive Google reviews. After all, it shows that your service is appreciated and that your business delivers on its promises.
Naturally, you’ll want to display these wherever possible – on your website, on your social media pages, in marketing emails, or even in store – and there is nothing that should stop you from doing so.
In fact, your business should be actively showing off the positive reviews it receives on Google. And there are numerous reasons why you should be doing this.
In addition to providing free word-of-mouth marketing and genuine testimonials of your great customer service, positive Google reviews can improve the authenticity and persuasive visual appeal of your website and social media pages.
By embedding customer reviews on your website, it can also lead to getting more reviews, as you can directly link customers to your Google business page.
Still, it’s important to put Google reviews on your website using the most effective method, which you can find out below.
How To Put Google Reviews On Your Website
So, how do you put Google reviews on your website?
Firstly, it’s no good simply copying and pasting the text from positive reviews to your website. If done this way, you’re reducing their authenticity.
You may screenshot positive reviews to display on your website as images, but ultimately this method is far too time-consuming.
The best way to put Google reviews on your website is to use widgets.
Unfortunately, Google does not have an official reviews widget like it has for Google Maps. This means that you will have to use third-party tools.
There are hundreds of Google reviews widgets you can use to display reviews on your website, each with its own interface and appearance.
Some allow customization, in addition to the ability for your customers to interact with them.
But, like any tool or plugin, there are always a few things to consider before using any Google review widget.
Google Reviews Widgets – Things To Consider
There are no real disadvantages or downsides to using Google reviews widgets as the means to display reviews on your website. After all, widgets are the most popular method for doing this.
However, as software tools, there are several things that are worth taking into account before deciding which one you should use. And these include:
- Google review widgets can require a subscription or a cost to unlock premium features
- Google review widgets can be technical/confusing to correctly embed
- Not all Google review widgets are visually appealing or have user-friendly UIs
- Some Google review widgets might not allow you to choose the reviews you want to display
- Some Google review widgets require a Google API key
How To Collect Google Reviews
Needless to say, you can’t put Google reviews on your website if your business isn’t getting reviews. And if the reviews are old, they can also be less appealing to customers – even if they are positive reviews.
So, if your business is not collecting a steady stream of new customer reviews, your priority should be to get more Google reviews.
There are several ways your business can get more Google reviews. And, aside from improving your overall service to provide the best customer experience you can, these include:
- linking your Google business page in emails, social media posts, and on your website, or displaying your Google business URL in store
- offering incentives to customers (that do not violate any review site guidelines)
- carrying out review requests, typically by email or in person
Incorporating these into your strategy to get more reviews can prove effective – if done correctly.
The downside that these methods share, however, is that they require you to put in your time, effort, and energy. And it’s often a drawn-out process that still does not guarantee consistent reviews.
One Tool To Get More Reviews And Put Reviews On Your Website
To conclude, you can put Google reviews on your website and the best way to do this is by using Google reviews widgets.
Despite that, you still need to consistently get more reviews – specifically new, positive reviews – to ensure that the reviews you are displaying on your website are the most compelling reviews your customers will see.
But instead of using any Google reviews widget, why not use a more powerful tool that will help your business to get more Google reviews and display those new reviews on your website for you?
ReputationStacker is the all-in-one solution to get more positive Google reviews and show them off on your website.
And it doesn’t just work for Google reviews, but also for Facebook reviews, Yelp reviews, and more.
How does it work? Using streamlined automation that simplifies the review process for customers to speed up the number of reviews your business collects.
The way ReputationStacker works will also reduce the number of negative reviews your business receives.
And with the powerful reviews widget that comes with ReputationStacker, you can effortlessly display all your reviews on your website to impress more customers and solidify your business as an authoritative, trusted service.