How To Create the Ultimate Testimonials Page for Your Website
Imagine, if you will, a website. It belongs to local burger joint Pete’s Burger Barn. Pete wants your opinion about a few different web page options. He’s got one page that includes a high-quality video of himself leading a tour of the Barn and introducing the smiling, visor-wearing high-schoolers who work the register.
Then Pete shows you a second website page. It’s loaded with excerpts of customer reviews. Each customer’s name has a link that leads you to the exact Yelp or Google review from which the quote was taken.
Now, Pete wants your opinion: Which website page is more likely to convince you to visit his restaurant?
Although the video may be more impressive-looking, it doesn’t actually tell you what you want to know: what it’s like to be a customer at Pete’s. The second page, the one that’s loaded with customer testimonials, however? That’s really convincing.
That’s the power of social proof.