How many reviews do I need for my business?

How Many Reviews Do You Need?

Some people love cilantro, others think it tastes like soap. Yankees or Red Sox? Talk about strong opinions. And if you ask 10 people about the best TV show on right now, you’ll probably get at least five different answers.

People have wildly different opinions about a lot of things, so when you’re looking for guidance on where to shop and who to hire, it can be hard to make a choice with confidence unless you can get some sense of a consensus: this business is basically good and trustworthy, that business is not.

That’s where online reviews come in. They give us the chance to learn about a lot of different people’s experiences with a business. If the overall consensus is good, that can be the deciding factor in determining whether you’ll use that business.

As a business owner, you can use that to your advantage… assuming you put the effort into making sure that your customers are having a good experience.

You deserve good reviews, but how can you make sure that you’re actually getting them?

And how many reviews do you need to convince prospective customers that you’re worth using?

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Get More Patient Reviews For Your Chiropractic Practice

How Chiropractors Get Online Reviews

Your instructors probably didn’t spend a whole lot of time talking about online reviews when you were in chiropractic school.

Those years that you spent learning, studying and interning taught you everything you need to know in order to treat joint pain and help people recover from injuries.

But those skills aren’t worth much if you don’t have patients to adjust and treat.

So although getting plenty of online reviews may not be something you’ve thought about before, it’s something you have to think about now if you want your practice to thrive and your patient base to grow.

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Should you pay for Google reviews for your local business?

Why Buying Reviews on Google Is A Bad Idea

Remember the kid who cheated on every test in middle school?

Maybe it was you – don’t worry, we won’t tell (no judgement here). But in middle school, the consequences of cheating really weren’t all that serious in the grand scheme. There also weren’t robots checking and keeping you honest…

But times have changed. This isn’t middle school, and yes in the digital world of your business (and the reviews you get for it), there are actual bots there monitoring things to make sure that no one games the system.

So while it may be tempting to boost your online reputation by using unethical means, buying reviews often backfires spectacularly.

Don’t risk your company’s reputation and future by taking that shortcut. There’s a better way.

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How Can Movers Get Reviews Online

How Moving Companies Get Online Reviews

At first glance, moving services might seem like one of those industries untouched by the rise of the internet.

Travel agencies, shipping companies, book stores: they’ve all radically changed in recent decades.

But moving is still moving, and although companies may get new business through their websites, they can mostly operate in the same way they always have, right?

Not exactly. One important aspect of modern life plays a huge part in how you get and keep customers:

Online reviews already affect your business, for better or worse.

And if it’s the latter, you can easily turn the tide and start making online reviews work for you.

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The Right Way To Ask Customers For Online Reviews

How To Ask For Customer Reviews the Right Way

Would you trust a stranger to give you a root canal, fix the car you use to drive your family around or install equipment in your business? Probably not.

So, when you’re hiring people or giving your business to companies, you want to get a little background. Are they trustworthy? Do they charge a fair rate for their services or products? Will you be treated with respect?

Fifty years ago, you might have gotten this information by chatting with a neighbor over the backyard fence. Today, online review sites are the virtual version of that fence, but now you can hear from dozens or even hundreds of others to get an accurate, unbiased picture of how a company operates and whether it deserves your business.

That’s great for consumers, and it can be great for businesses too – assuming the reviews you receive are mostly positive. Getting better reviews than your competition is a surefire way to improve your reputation and your bottom line.

Let’s dig into the best way to do it…

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How Building Contractors, Plumbers and Electricians Get More Online Reviews From Clients

How Contractors Get Online Reviews

Pat needs to hire someone to install new cabinets and build a kitchen addition. The job is going to cost Pat thousands of dollars, and he knows that he’s going to have to spend weeks, maybe months, working with the person he hires. And whatever contractor he chooses is going to be in his home and around his family every day.
Pat can’t trust just anyone with this responsibility. There are a ton of factors to consider here. He needs to know that he’s hiring someone who does good-quality work, charges fair prices, adheres to a schedule and is trustworthy and respectful.

His coworker recommends someone, but with so much at stake, Pat wants to know that lots of people have had good experiences with whichever contractor he hires.

So Pat heads to his favorite review site. The contractor his coworker recommended has no reviews, but Contractor X has 15 reviews an overall rating of 4.4 stars. The crowd has spoken, and Contractor X gets a new customer in Pat.

Let’s look into this and find out what Contractor X is doing to get these reviews.

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Get More Online Reviews To Advertise Your Local Business

The Best Advertising for Local Businesses? Getting More Online Reviews

Sam likes a bargain, but she’s heard a lot recently about the importance of shopping at local businesses as a way to support the local economy. So when Sam decides it’s time to buy a new washing machine, she wants to give her business to a local appliance store.

Still, she’s on a tight budget, and she wants to make sure she can get a good deal and good customer service, so she heads to Yelp to check out the options.

Unfortunately, Sam’s local appliance store only has two reviews, and they’re from a few years ago. She wonders if the store’s prices have gone up since then or if it’s even still open.

She was at the big box store last week, and she knows that she can always get friendly service and decent prices there. So although Sam would like to support a local place, she’s not willing to take the risk without knowing that other people in her community would recommend it.

That’s just one example of the ways in which online reviews can affect your success as a local business. Big box and and even smaller chain stores have strong reputations and huge marketing budgets. Plus, customers are used to shopping in them.

If they haven’t been to your business recently or at all, they might need some convincing to give it a try… and that’s where the tremendous power of local online reviews comes into play.

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Don't Limit Yourself to Only Getting 5-Star Reviews

Looking to Get More 5-Star Reviews? Don’t Limit Yourself!

You’ve heard the saying: no one is perfect. Well, no business is perfect either, and your customers know that.

That’s why aiming to earn only 5-star reviews is shortsighted. By targeting only your happiest customers, you could be missing out on a valuable resource: namely, your mostly happy customers.

They’re the people who have generally positive things to say about you but might have a few minor criticisms, or else they reserve 5-star reviews for only their very favorite businesses.

No smart business owner would ask a clearly unhappy customer to write a review. But if you write off the mostly satisfied customers and focus only on the people who might write rave reviews, you’re leaving money on the table.

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How To Get Online Reviews For Real Estate Agents

How Real Estate Agents Get Online Reviews

In decades past, anyone looking for a real estate agent would take the same approach: ask around. Friends, family members and neighbors were the primary source of referrals for someone looking to buy or sell a property. While real estate agents still rely on word of mouth, people share this information online now.

Getting positive online reviews is essential to remaining competitive.

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How To Get Better Online Reviews

How To Improve Your Online Reviews – It’s Easier Than You Think

Maybe a bad employee left some customers dissatisfied, or you’ve had some kinks in your operation that affected your service.

Maybe you’re just unlucky and your many satisfied customers haven’t taken the time to write reviews.

Whatever the reason, receiving a string of negative or mediocre reviews (or no reviews at all!) is bad for morale and bad for your bottom line.

Improving your online reputation can attract new customers and keep your existing customers coming back, and it’s surprisingly easy to do.

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