Getting your Google reviews link is easier than you think. The real question is after you get it, how do you best use it to maximize getting more reviews? We’ve got you covered…

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Who gives the feedback in business? A consultant, maybe, or your assistant managers… people who know exactly how the business is run?

Guess again.

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In 2017, a freelance writer conned the foodies of London. He dreamed up a fake restaurant (called The Shed at Dulwich – a.k.a., the shed where he lived), photographed household objects in a way that made them look like appealing dishes and got his friends to write glowing reviews.

The Shed started out ranked as the 18,149th best restaurant in London. On the basis of those fake reviews and the intrigue surrounding the most exclusive (nonexistent) restaurant in town, The Shed ended up as the top-rated eatery in London, six months after it “opened.” The restaurant still didn’t exist.

The site where this con went down? TripAdvisor.

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Mary manages a small country inn. She carries luggage to the rooms, serves wine and cheese in the lobby each night and does turn-down service, even though the inn’s owner doesn’t require her to.

Tim is a roofer who owns his own business. Tim’s quiet and known for being reliable. Even though he doesn’t talk much, his customers say he’s always responsive to their questions and that he always does what he says he’ll do.

Sharon is the office manager for an accounting firm. She’s a task master, so not all the employees love her – but she’s earned a reputation for being competent and attentive. Clients know they can come to her with any problems and she’ll fix them.

These professionals could live in different countries, come from totally different backgrounds, have entirely different personalities and work in very different settings. But there’s one thing they all have in common – do you know what it is?

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Let’s play a game of “what would you do?” that involves pizza and sabotage.

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Do you have a Reputation Management Specialist on your staff? No? All successful businesses have them! They generally work full-time and earn salaries of upwards of $100,000 a year and, by the way, you’re also legally obligated to give them a unicorn to ride to work each day.

Okay, that’s not true – but for businesses that don’t know what their reputation even is, let alone how to improve it, hiring a new employee might seem like the only viable way to handle reputation management. After all, what does your business have if it doesn’t have its reputation?

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