If your landing pages aren’t driving the conversions you expect, it could be because they are missing one important thing: social proof. Social proof produces trust and confidence. It’s the hard evidence that tells potential customers that your business delivers on its promises. And testimonials are a powerful form of social proof that can do

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There are probably several reasons why your customers do not respond to your requests for testimonials or reviews. No matter what you might be doing wrong, however, the good news is that the fixes are simple. There’s a good chance that you’re using email to send out requests. There’s nothing wrong with that, as email

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So you’ve collected several website-ready testimonials endorsing your business and its products and services. But using them effectively on your website is the next step that you need to consider carefully.

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Listening to customer feedback is the best way to improve your business. And to know exactly what your customers think and feel about the products or services you provide, you need to ask them. It’s important to ask your customers the right questions, however, as well as present your questions effectively. After all, you want

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Business owners need to know the difference between testimonials and reviews. They are not the same, after all, with both offering a host of unique benefits to your business and its reputation.

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Saying thank you to customers has more benefits than most business owners realize. Aside from being a simple gesture of appreciation, saying thank you is a form of customer interaction that can generate loyalty, boost reputation, and even lead to more sales.

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