Wondering how to get Facebook reviews for your business? We’ve got you covered.
This step-by-step guide will show you how to get Facebook reviews, from enabling them to encouraging your customers to leave more of them.
Key Takeaways
Facebook reviews enhance a business’s visibility and build trust, making them essential for attracting new customers.
Enabling reviews on Facebook is straightforward, and businesses can encourage feedback through direct links, personalized requests, and social media engagement.
Responding to reviews, both positive and negative, builds customer loyalty and shows commitment to service, while promoting reviews across various channels increases visibility.
Why Facebook Reviews Matter for Your Business Page
Before we jump in, let’s clear something up:
The Facebook recommendations feature is the same exact thing as Facebook reviews. There is no difference between a Facebook review and a Facebook recommendation.
A few years ago Facebook switched from reviews (using the star ratings scale: 1 to 5-stars) to recommendations (‘recommended’ vs. ‘not recommended’).
A Facebook recommendation is the equivalent of 5-stars, whereas ‘not recommended’ is the equivalent of 1-star. Why Facebook made the switch from the traditional online reviews model to Facebook recommendations when all other review sites use the 1-5 star scale doesn’t really matter; just know that it’s more or less the same thing.
Moving right along…
It goes without saying that Facebook serves as a significant platform for businesses to gain visibility through customer reviews, which of course potential customers.
With over 2 billion daily active Facebook users, businesses have a vast audience to tap into for growth and engagement.
Actively collecting Facebook reviews boosts your visibility, helps get even more recommendations, and attracts a larger audience.
Positive reviews on your Facebook business page are not just a pat on the back; they are a beacon of trust and authenticity for potential customers. Positive reviews acts as personal recommendations for your business, showing that your business is reliable and trustworthy.
By interacting with customers via Facebook recommendations, you show that you value their opinions.
This engagement can turn satisfied customers into loyal advocates who are more likely to recommend your business to others.
Feedback from Facebook recommendations offers valuable insights into customer preferences and areas for improvement.
This continuous feedback loop helps you understand what you’re doing right and where you can improve, ensuring that your business stays aligned with customer expectations.
How to Enable Facebook Reviews on Your Business Page
Enabling Facebook reviews on your business page is a straightforward process.
Start by logging in with your business page administrator account.
Access your Page’s settings by clicking ‘Settings & privacy,’ then select ‘Settings’.
In the Audience and visibility section, go to Page and tagging, then toggle on ‘Allow others to view and leave reviews’.
Make sure the Facebook Recommendations tab is enabled to improve the visibility of reviews.
If it’s not, you can add it under Templates and Tabs.
This setup simplifies the process for customers to find and write reviews on your Facebook page.
Finding and Sharing Your Facebook Review Link
After enabling reviews on your Facebook business page, find and share your Facebook review link.
To do this, go to the ‘Reviews tab’ on your Facebook business page and copy the URL. This link is your gateway to collecting more reviews.
Sharing this link can be done through various channels.
Encourage customers to leave Facebook reviews by including the link in your email newsletters, social media posts, or even on your website.
The easier you make it for customers to leave feedback, the more likely they are to do so.
Simplifying the process can significantly boost your chances of collecting reviews online – not just on Facebook but on the other review sites that are important for you business (Google, Yelp, etc).
Encouraging Customers to Leave Facebook Reviews
Getting customers to leave Facebook reviews improves visibility for a local business in addition to helping build the business’s overall online reputation.
There are several effective methods to get customers to leave a review.
The first rule is to never stop asking.
Asking for Reviews via Email or SMS Text Message
No matter how you do it, if you want to get your customers to leave a review on any Facebook business pages then you have to ask for them.
Sure, you can try to collect reviews by asking customers for them inside your physical business locations, but the follow-through is going to be limited at best.
The easiest way to consistently get reviews on Facebook (or any other review sites or social media platform for that matter) is to use a review software like ReputationStacker to automatically send review requests via email and text message.
If not using an automated review platform, businesses should manually request reviews on a regular basis – ideally daily.
Adding “Leave a Review” Buttons on Your Website
A ‘Review us on Facebook’ button on your website can help encourage customer feedback.
This button serves to redirect users to the Facebook Recommendations tab on your Facebook business page via a direct link.
Consistent display of these buttons reminds visitors to leave reviews, increasing feedback.
By integrating these buttons seamlessly into your website design, you help collect reviews by creating a user-friendly experience for your website visitors.
Using QR Codes for Offline Review Requests
To encourage Facebook reviews, create a QR code that includes the link to your Facebook Page’s reviews section.
QR codes can be incorporated on physical marketing materials like signs, flyers, and menus to prompt customers for reviews.
This method bridges the offline and online worlds, especially for local businesses with physical locations.
Customers can quickly scan the code and be directed to your review page, providing a seamless transition from their in-store experience to their online feedback.
Offering Incentives
Small perks or discounts can motivate customers to leave reviews and engage with your brand.
Just be sure that you offer the same incentives to all customers regardless of their rating.
Also note that to keep in line with FTC and review sites’ guidelines, anyone who receives an incentive for writing a review must disclose it in their review.
Leveraging Social Media to Get More Facebook Reviews
Creating Facebook posts with a direct link to write a review on your Facebook page can streamline the review collection process.
Posting Review Requests on Your Facebook Page
A Facebook post that invites followers to write feedback can prompt them to leave reviews.
Even better: Re-purpose your best reviews as Facebook posts.
This not only shows potential customers how loved your business is, it also encourages your existing customers to write a review.
ReputationStacker’s Auto-Social Sharing feature does this for you automatically.
Consistent promotion keeps your audience engaged and encourages more reviews.
Responding to Facebook Reviews
Responding to reviews shows customers their feedback is valued.
Enable notifications for new reviews so you can provide timely responses and share feedback.
Timely responses show commitment to customer service and can turn negative experiences into positive ones.
Engaging with reviews encourages more customers to leave feedback, knowing their opinions matter.
Handling Positive Reviews
Acknowledging positive feedback encourages repeat business and referrals.
Personalized thank-you messages enhance customer satisfaction and loyalty. They don’t need to be long: A brief sentence or two goes a long way to showing your appreciation.
Addressing Negative Reviews
Ignoring negative reviews harms your brand reputation.
Responding to bad reviews on Facebook shows commitment to customer satisfaction and service.
Addressing negative feedback should focus on helping the customer with their problem. Don’t get defensive, you’ll only hurt your reputation.
Prompt and professional review responses shows potential customers you care.
Need more help? We’ve got an entire guide on how to deal with bad reviews.
Promoting Your Facebook Reviews
Promoting your Facebook recommendations helps boost your brand’s credibility and attracts new customers.
Share reviews on your website and other channels to encourage even more reviews.
Embedding Facebook Reviews on Your Website
Embedding reviews on your website via a Facebook review widget is an easy yet powerful way to leverage social proof, as it showcases real feedback from real customers.
ReputationStacker’s review software includes a widget that automates embedding Facebook reviews on your website.
It’s completely customizable, and it updates itself whenever a new Facebook review (or a review from any other review site) is posted.
Highlighting Stand-Out Reviews on Social Media
Promoting exceptional reviews regularly encourages more customers to share feedback.
Sharing reviews on social media boosts your brand’s credibility and reputation.
Using ReputationStacker to Automate Review Collection
Online review management tools like ReputationStacker automate review collection and simplify follow-up requests.
And consistently getting online reviews – particularly Google reviews – improves SEO, leading to better visibility and higher search result placements on review sites.
Summary
The best time to start focusing on getting more Facebook reviews for your business was yesterday.
The second best time is right now.
Don’t wait to start benefiting from the power of Facebook reviews.
Enable them on your Facebook business page today, share your review link widely, and consider using ReputationStacker to streamline the process.
By implementing these strategies, you can transform online reviews into a powerful tool for growth and success.
Frequently Asked Questions About How To Get Facebook Reviews
How do I enable Facebook reviews on my Facebook page?
To enable Facebook reviews on your Facebook page, log in to your administrator account, navigate to ‘Settings & privacy,’ select ‘Settings,’ and toggle on ‘Allow others to view and leave reviews’ in the Audience and visibility section. Make sure the ‘Recommendations’ tab is also enabled.
How can I find and share my Facebook review link?
To find and share your Facebook review link, visit the ‘Reviews tab’ on your business page and copy the URL. You can then share this link through email newsletters, social media, or your website to encourage customers to leave reviews.
How do I use the Facebook reviews tab and review section to enhance my marketing strategy?
Utilize the reviews tab and review section on your Facebook page to display customer feedback and build social proof. Regularly monitoring and responding to reviews can help you understand customer sentiment and improve your marketing strategy. Highlighting glowing reviews in Facebook posts and integrating them into your overall social media marketing efforts can enhance your business’s reputation and help attract new customers.
How should I respond to negative reviews on Facebook?
If you receive negative reviews on Facebook, it’s important to address them promptly and professionally. Responding to negative feedback in a constructive manner shows that you are attentive and committed to resolving issues. Don’t go on the defensive – simply let the customer know that you’re sincerely sorry they had a bad experience and that you’ll do what’s necessary to fix their situation. Then if possible, try to take the conversation offline so you can resolve their issue privately.
How can ReputationStacker help in collecting Facebook reviews?
ReputationStacker simplifies the collection of Facebook reviews by automating follow-up requests through email and text, and consolidating all feedback into a single dashboard for better management and insights.
