Using SMS to request reviews from your customers is just as effective as requesting by email. Text messages are quick to read and straight to the point, and are 134% more likely to be read than emails.
Like email review requests, SMS review requests can be sent after your business has provided a service to a customer as a simple encouragement to get their feedback.
But what is the best way to write a review request for SMS? Should you use a template?
Since text messages are short, this can work to your advantage. But it’s still important to carefully word your review requests so that the message engages your customers and incites them to write a review.
To help you out, we’ve listed the best practices for writing a review request below, along with five SMS review request templates for you to use as a starting point. Lastly, we explain how you can use automated SMS review requests to get more reviews.
How To Write A Review Request For Sms
Creating a review request for SMS follows the same general rules as writing an email to request a review from a customer. These general rules include:
- Addressing the customer by name
- Thanking the customer
- Requesting a review/their feedback – not asking for “5 stars”
- A direct link (URL) to where you would like them to write a review
The main difference between emails and text messages is that SMS (short message service) are meant to be short. So, as a rule of thumb, you should aim to keep your SMS review requests under 160 characters to keep them readable and presentable.
Tone of voice remains important even for SMS, so how you word your review request should reflect your business/brand but be professional, persuasive, and friendly.
It’s possible to include a common emoji or emoticon (such as a smiley) if desired/suitable for the tone of voice, but ideally limit these to one and keep in mind that emojis might not display on older mobile phones.
Review Request Templates For SMS
If you need to create a review request for SMS, the following templates we have provided can be sent to your customers (as they are) or used as general guides to help you write your own.
These professional SMS review request templates can be used for all review websites, with variations that focus on three key points: thanking the customer, expressing why their feedback is valuable, and a CTA: requesting the customer to provide their feedback/a review.
Note that your customers need to know where to provide their feedback, so always make sure to include a clickable URL in your SMS message that directs them to your review site!
SMS Review Request Template #1
Hi [name], thank you for being a customer at [business]. We love to hear our customers’ feedback, so we’d be really grateful if you wrote us a review! [URL]
SMS Review Request Template #2
Hi [name], do you have a minute to provide your feedback [URL]? Feedback helps improve our service for valued customers like yourself. Thank you in advance!
SMS Review Request Template #3
Hi [name], we hope you enjoyed your [product/service]! It only takes a minute to give your feedback – just tap [URL] to let us know what you think :-)
SMS Review Request Template #4
Hi [name], your opinion matters! We’d love to hear your feedback on our [product/service], so please write a review here [URL] when you have time. Thank you!
SMS Review Request Template #5
Hi [name], your valuable feedback helps improve our service. We would be grateful if you could tell us about your experience by writing a quick review: [URL]
How To Send Review Requests By Text
Now that you have a good idea of how to create a SMS review request, how do you go about sending them to customers?
First, it’s important that your customers have given you their consent to message them.
It’s also essential that the customer knows your business sent the message.
And for increased professionalism (and effectiveness), it’s a good idea to set up a business caller ID (CNAM), which ensures that your customers will see that your business sent the text message as opposed to seeing an unfamiliar number.
Third, automation is key here. No matter how small or large your business is, manually sending SMS review requests to individual customers will not only be difficult to manage, but seriously time-consuming.
Due to this alone, your business needs a tool that fully handles automated review requests for you.
ReputationStacker: Start Automating Your Review Requests
It’s easy enough to create a SMS review request or find a template that you can use.
But where it gets complicated is hyperlinking different review site URLs within SMS and automating SMS message and follow-ups – so that you don’t have to manually send every review request to each of your customers.
Using a tool that does these things for you is not only going to take all the hard work off your hands, but have a huge impact on getting more reviews.
ReputationStacker does that automatically.
Using efficient automation, ReputationStacker sends a single-question SMS to your customers asking about their experience, then directs them to the review sites of your choice to post a review.
It also follows-up with your customers automatically in case they don’t respond to the first message.
Put simply, ReputationStacker fully handles SMS review requests for you while generating more reviews.
It works for businesses of all sizes and typically pays for itself with just one additional customer per month – all but inevitable when you’re consistently getting more reviews with ReputationStacker.
Getting set up is easy – simply start your 14-day free trial with ReputationStacker.
Ian Kirby has been working in digital marketing for over 15 years. Having worked both with and for digital marketing agencies and in-house with multiple companies, he has a specific interest and expertise in online reputation management, online reviews, and the implementation of business systems. Ian’s writing, videos, and interviews have garnered millions of reads, views, and listens.