Why Reviews Matter for Financial Services

Why Online Reviews Matter for Financial Services

The financial services industry is built on trust, and consumers need to know that their money is in safe hands. Online reviews and ratings are essential to building and maintaining trust between financial institutions and their customers. 

Here we will discuss why reviews and ratings matter for financial service providers, the benefits they offer, and best practices for managing them.

The Role of Trust in Financial Services

The financial services industry is critical to the economy and people’s lives. From managing investments and retirement savings to providing loans and insurance, financial institutions handle sensitive information and transactions that require a lot of trust from their customers. As a result, any perceived lack of trustworthiness can significantly impact a business’s reputation and bottom line; this is where online reviews and ratings can be incredibly valuable.

By providing a platform for customers to share their experiences and opinions, online reviews and ratings can help financial institutions build trust with potential and existing customers. For example, if a potential customer is considering opening an account with a particular bank, they may look up reviews online to see what others have said about their banking experiences. If they come across many positive reviews, this can increase their confidence in the bank and make them more likely to choose them as their financial services provider.

Online reviews and ratings can also help build trust by increasing transparency and accountability. By allowing customers to share their feedback publicly, financial institutions are incentivized to provide high-quality services and address any issues that may arise promptly. This level of transparency can ultimately lead to stronger relationships between financial institutions and their customers, which benefits everyone involved.

Benefits of Online Reviews and Ratings

Online reviews and ratings provide valuable feedback from customers and can impact a business’s reputation, consumer confidence, customer service, and even search engine rankings. Learn more about their benefits below.

Increased Transparency and Accountability

Online reviews and ratings can increase transparency for financial services and institutions by giving customers a public forum to share their feedback and discuss their experiences. 

This level of transparency impacts accountability by encouraging financial institutions to provide high-quality services and address any issues that may arise quickly. Additionally, online reviews and ratings offer valuable feedback for financial organizations to identify areas of improvement in their customer experience, operations, and services.

Reviews for Financial Services

Increased Consumer Confidence

Reviews can also increase consumer confidence in financial institutions by providing social proof that others have had positive experiences with them. 

Consumers are more likely to trust an organization with their money if that business has more positive reviews than negative reviews. As a result, financial services that actively manage and engage with online reviews can attract more customers and build a strong presence in the industry.

Improved Customer Service

Financial service providers can also leverage online reviews to improve their customer service. By monitoring and responding to customer feedback, financial institutions can identify and address any issues that customers may have directly, ultimately leading to higher levels of customer satisfaction. 

Responding to negative reviews publicly can demonstrate a commitment to providing high-quality customer service and potentially turn a negative experience into a positive one.

Competitive Advantage

Finally, online ratings and reviews can give financial services an edge over their competitors. Financial institutions with high ratings and positive reviews are more likely to attract new customers and retain existing ones.

Financial institutions with positive reputations are more likely to rank higher in search engine results, increasing their visibility and exposure to potential customers. 

As a result, effectively managing online reviews and ratings can help financial institutions distinguish themselves from their rivals and thrive in a saturated marketplace.

The Impact of Online Reviews and Ratings

Reviews can have a profound effect on a financial service provider’s standing in the marketplace. Positive reviews can help establish trust and credibility with potential and existing customers, while negative reviews can damage a business’s reputation and lead to decreased acquisition and retention.

One of the primary impacts of online reviews and ratings is on customer acquisition and retention. High ratings can help financial institutions attract new customers by speaking to their credibility and superior customer service. 

On the other hand, negative reviews and low ratings can deter potential customers and lead to decreased customer acquisition. Negative feedback can also negatively impact customer retention, as customers may switch to a competitor with a stronger reputation.

Another impact of online reviews and ratings is on search engine rankings. Search engines like Google consider online reviews and ratings as a ranking factor when determining which financial institutions appear in search results. Financial institutions with high ratings and positive reviews are more likely to rank higher in search engine results.

However, it’s essential to note that not all online reviews and ratings are credible and trustworthy. Financial service providers must actively manage their online reputation to ensure they are receiving accurate and honest feedback from customers.

Best Practices for Managing Online Reviews and Ratings

Reviews and ratings on platforms like Google and Yelp are critical to building a financial institution’s reputation, attracting new customers, and retaining existing ones. Therefore, managing online reviews and ratings is essential to maintaining a positive online presence. Below, we address some best practices for managing online reviews and ratings:

Encourage Customers to Leave Reviews

Financial service providers can encourage customers to leave reviews by making the process easy and convenient. One way to do this is by sending follow-up emails after a transaction with a direct link to review platforms like Yelp, Google Business, or Facebook

Additionally, businesses can offer incentives like discounts or entry into a raffle for leaving a review on the online platform of their choice.

Respond to Negative Reviews

It’s crucial to respond promptly and professionally to negative reviews. The response should acknowledge the customer’s concerns, provide a resolution, and avoid getting defensive or argumentative. Responding to negative reviews publicly can demonstrate the institution’s commitment to providing excellent customer service and mitigate potential damage to its reputation.

Use Online Reviews to Improve Business Operations

Financial institutions can also leverage online review sites as a valuable source of feedback to continually improve their services. Analyzing feedback trends and patterns can help inform decisions that enhance the customer experience. Positive reviews can also help identify what customers value most about the services provided to use this information to attract new customers.

Collect Reviews With a Reputation Management Platform

Managing online reviews and ratings can be time-consuming and challenging. A service like ReputationStacker can automate the process of collecting and managing online reviews, making it more efficient and effective. ReputationStacker can help financial service providers generate more positive reviews, respond to negative reviews promptly, and analyze feedback trends to improve their operations.

How ReputationStacker Can Help Your Business

ReputationStacker is a reputation management service that helps businesses collect and manage online reviews on platforms like Google, Yelp, and Facebook. By automating the review collection process, ReputationStacker makes it easier for organizations to get more reviews and build their online reputation.

In addition to collecting reviews, ReputationStacker also offers features such as review monitoring and response management. By using these features, financial service providers can stay on top of their online presence and address any negative feedback promptly.

Here at ReputationStacker, we offer different pricing plans with an array of features to fit your business needs. Contact us today to learn more about our services and find a plan that fits your business needs and budget!


Ian Kirby has been working in digital marketing for over 15 years. Having worked both with and for digital marketing agencies and in-house with multiple companies, he has a specific interest and expertise in online reputation management, online reviews, and the implementation of business systems. Ian’s writing, videos, and interviews have garnered millions of reads, views, and listens.


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