5 Email Templates To Use When Asking For Reviews

It would be best if you had more reviews for your business to be successful, so it makes sense to reach out and request them from customers.

And the most common way to request customer reviews is through email.

Emails, provided you collect your customers’ emails at some stage of doing business with them, are a great way to request customer reviews.

Emails are non-intrusive and come with the advantage of allowing you to direct customers to review sites with embedded links.

However you choose to go about it, the aim is to make the customer feel appreciated and valued in a way that persuades them to leave a review.

Email templates generally require time and effort to write and design, but they can simplify the process of asking your customers for an online review.

How Do You Write A Review Request Email?

Despite the manual work involved, writing a review request email presents you with different approaches. And once you have formulated your approach, you can create a template to send to all your customers.

In general, review request emails should meet the following criteria:

It’s common for review request emails to express how the customer’s review will help the business improve, but it must still be kept in mind that the focus should be put on the customer.

Ultimately, how you write a review request email template should reflect your brand voice with regard to your customer audience.

And here are five examples of email templates you can use, with a short explanation of each approach.

1. Formal Email Templates

Businesses commonly use formal email templates.

But while this approach to review requests “plays it safe,” it can also come across as robotic and, as a result, indicate the apparent use of a template, which is less likely to engage customers and persuade them to leave a review.

“Hi [first name],

It was a pleasure doing business with you as one of our valued customers.

Leaving a review helps us to improve your experience and will not take much of your time. Please click this link to tell us what you think.

We thank you once again.

[business/manager name].”

2. Informal Email Templates

Taking a less formal approach to your review request email templates is generally more engaging than using a formal tone of voice.

Despite that, it’s essential to make sure that the message comes across as friendly and cheerful and not sarcastic or frivolous.

“Hey [first name],

We love that you chose to do business with us. 

If you have a moment, it would make us really happy to hear your feedback by leaving a review – we promise it won’t take long!

Thank you, and we hope to see you/deal with you again soon.

[business/manager name].”

3. Simple/Graphic Email Templates 

Simple and minimalistic email templates focus on keeping the message short and concise with a prominent “click here” button to convince customers to leave a review.

However, this kind of review request email is typically complemented by images/graphic illustrations to compensate for the lack of text.

As a result, this email template can require additional effort and knowledge to design.

“How did we do, [first name]?

Let us know by leaving a quick review!

Click the link/button below to tell us what you think.

[business name]”

4. Email Templates That Make An Appeal

This approach can be more effective than other email templates but requires more thought and attention to detail.

It focuses on appealing to customers’ subconscious desire to help or have their voices heard, which may persuade them to leave a review.

“Hi [first name],

Your opinion matters and can help local businesses like ours to improve the service and experience we provide for valued customers like yourself.

With that said, we hope you can take a moment of your day to leave us a review. It only takes a few minutes and will help others to learn more about our service.

Thank you for being our customer.

[business/manager name].”

5. Personalized Email Templates

This email template focuses on addressing the customer directly and personally, which can be more effective if the service was provided to the customer in person. It can refer to the specific product or service that was bought but comes with the disadvantage that it can require editing the template for different customers.

“Hi [first name],

Thank you for visiting/choosing us today to purchase [product name/service]. It was a pleasure meeting you/dealing with you, and we hope you enjoyed the level of service you received.

So that we can improve our service for you next time, we would greatly appreciate it if you left a review telling us about your experience.

It won’t take much of your time, and we thank you in advance.

[manager name]”

The Disadvantages Of Email Templates

It’s important to remember that templates are just guides that still need to be modified to some degree to reflect your business and customer audience.

Not every template will be effective for every customer, which is worth bearing in mind.

Review request email templates also involve time and effort to write and design.

And if you want to make your review request emails appear more professional, it will require some knowledge of coding and/or graphic illustration as well as responsive email design.

In addition, when you send your review request, email is just as important as the template you choose to use.

Not only should review request emails be sent in a timely manner after a service has been provided, but at a convenient time when customers will be more inclined to fulfill your request, such as non-work hours and not too early or late in the day.

Lastly, email templates are only as effective as the system you use to collect emails. In general, sending emails frequently and in large numbers will require the help of email marketing software, which costs money.

Overall, the main disadvantage of using email templates to request reviews is that it involves a lot of manual effort.

The faster, more effective solution is to automate your review requests.

Automate Review Requests To Get More Reviews

Email templates are not necessary if you automate your review requests. 

How? ReputationStacker takes care of it for you. And that means no need to choose an email template, write and design email templates, or manually send emails.

ReputationStacker is a hands-off service that handles review requests in a way that persuades your customers to leave a review.

The fully automated system makes this possible by sending your customers a single-question text or email asking about their experience, then directing them to the review sites of your choice to post a review.

So if you are tired of sending emails to get more reviews, ReputationStacker offers a solution that, just like the thousands of businesses that already use it, will benefit your business in more ways than one.


Ian Kirby has been working in digital marketing for over 15 years. Having worked both with and for digital marketing agencies and in-house with multiple companies, he has a specific interest and expertise in online reputation management, online reviews, and the implementation of business systems. Ian’s writing, videos, and interviews have garnered millions of reads, views, and listens.


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