Reputation management is the process of monitoring, maintaining, and improving an individual’s or company’s reputation through strategic communication and public relations. “Firms with strong positive reputations attract better people. They are perceived as providing more value, which often allows them to charge a premium. Their customers are more loyal and buy broader ranges of products

Reputation management is the practice of monitoring, maintaining, and improving an individual’s or company’s reputation and public image through various online and offline channels. According to Forbes, reputation management aims to “control the narrative and public perception of a brand.” Managing online reputation has become increasingly important in the digital age. Negative reviews, comments, and

Online reputation management refers to the practice of monitoring, managing and improving a business’s reputation online. This practice primarily involves monitoring brand mentions and reviews across various channels like search engines, review sites, social media and news outlets. It also entails taking steps to address any potentially damaging content while proactively encouraging positive reviews and