Did you know that online reviews help your business climb local search engine rankings? Google cares about online reviews more than you might think, which makes leveraging reviews essential for your business. Customer reviews have become unavoidable over the last decade. High star ratings are now synonymous with trust, and virtually any consumer search query

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Understanding your customers’ needs is essential for your business. It’s the key to successful marketing, as well as establishing a close customer relationship. At the center of this is the buyer decision process: recognizing your customers’ needs and providing the information they want to know, guiding them to a confident purchase decision. But modern-day consumers

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Reviews are your customers’ opinions; they’re the most powerful form of social proof your business needs in today’s world, having a huge influence over what new customers think of your business and whether or not they decide to buy from you. But there is more to understand about reviews if you want to take full

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The power of online reviews is limitless for businesses. Reviews equate to trust in today’s world, so establishing an authoritative presence on any review platform is a big step towards becoming a reputable online business. But there’s more than one review platform out there. This can make it confusing to decide which platforms to list

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In today’s consumer era, whether a consumer trusts your business or not is the difference between earning a sale and losing out to a more trustworthy competitor. Earning trust & attaining a sale have become almost synonymous in the world of online buying. Your business needs to gain a customer’s trust to gain a sale,

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In a world where information is accessible at the tap of a touchscreen, consumer behavior has changed. Modern consumers need to be convinced of a business’s trustworthiness, and at the heart of this is customer advocacy. Consumers need to see customer advocacy to feel confident about using a business, and businesses need customer advocacy to

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