Online reputation management (ORM) is absolutely vital for local businesses today. In an increasingly digital world, most customers now turn to online reviews, social media, and search engines to evaluate local businesses before engaging with them. Studies show that over 90 percent of consumers read online reviews before making purchases, so your online reputation has
A corporate reputation is how customers, employees, investors, partners, and the general public perceive a business. It encompasses the associations and opinions people have about an organization based on past experiences, news coverage, reviews, word-of-mouth, and other sources of information. For small and midsize corporate businesses, reputation is especially critical as it is often built
CEO branding has taken on increased importance in the digital age where stakeholders can easily access information about a company’s leadership online. 70% of consumers feel more connected to a brand when its CEO is active on social platforms. This underscores how a CEO’s reputation and brand directly impact how the public perceives a company.
The Yellow Pages, known for its thick printed phone directories, has a long history dating back to the late 19th century. The first official Yellow Pages directory was published in 1886 by Reuben H. Donnelley, marking the beginning of a revolutionary tool that would transform how people found businesses and services. For over a century,
Customer feedback is incredibly valuable for local and small businesses. It provides insights into how satisfied customers are, what you’re doing well, and areas for improvement. Without customer feedback, it’s easy to operate without a clear view of your reputation or understanding of customer needs. For local businesses especially, customer feedback impacts word-of-mouth, which is
Imagine a disgruntled customer left a scathing 1-star review on Facebook complaining about the “terrible service” at a local pizzeria. The owner could have ignored the review or reacted defensively. Instead, she posted a thoughtful, personal response apologizing for the bad experience and inviting the customer back for a complimentary meal. The surprised customer edited
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