Want to get reviews on Facebook? Then you need to make sure your Facebook reviews are turned on.
You might be glad to know that Facebook reviews are turned on by default. Still, it’s not uncommon to accidentally turn off Facebook reviews without realizing, or forget how to turn them back on!
It’s worth checking, in any case, as enabling Facebook reviews ensures that your reviews and Facebook star rating are not hidden.
It also allows your customers to post new reviews on your business page, which is essential if you want to grow your reputation on Facebook.
How To Turn On Facebook Reviews – Step By Step
Thankfully, enabling reviews on Facebook is easy. It only takes five steps using any desktop browser, explained below.
5 Steps to Turn On Facebook Reviews:
- Log in to your Facebook Business page
- Click on “Settings” (located at the top right-hand corner)
- Click on “Templates and Tabs” (located in the left-hand sidebar)
- Scroll down to the “Reviews” section and, under “Show Reviews”, click the toggle so that it displays “On”
- Click “Save” to confirm the change
And that’s it.
Just remember that Facebook reviews are turned on by default. So if you find out that your Facebook reviews are already turned on (the toggle will be green, displaying “On”), make sure to leave the setting as it is.
Why It’s Important To Get Reviews On Facebook
One reason you might disable Facebook reviews is when your business is undergoing improvements or new business changes.
But disabling Facebook reviews to avoid negative reviews, which some businesses choose to do, will do more harm than good.
It’s important to get Facebook reviews from customers. In fact, aside from how your business interacts with its Facebook audience, your Facebook reviews are the most important factor determining your business’s reputation on Facebook.
Positive Facebook reviews and a high Facebook star rating will boost your search visibility and overall appeal as a trusted business. This will lead to more user engagement, more website traffic, and more sales.
So, with Facebook reviews enabled, the next step is to proactively get more reviews for your business.
How To Request Reviews On Facebook
To get more reviews on Facebook, you need to ask for them. Reaching out to customers to request reviews might seem daunting, but here’s the thing: 72% of customers will write a review if asked.
So customers are more willing to write reviews than you might think. Still, it’s important to take the right approach and use best practices.
There are many ways to ask for reviews (also called Recommendations) on Facebook. The main strategies include:
- Sending review request emails
- Sending SMS review requests
- Asking for a reviews in person
- Creating social media posts to request reviews
Like any marketing strategy, however, it doesn’t stop there, as how you write your review requests is important, along with timing.
You’re asking for a favor, after all, so requesting reviews should be approached in a similar way.
Of course, you’ll need to send review requests to all new customers, so a pro tip here is to create a Facebook review request template to use as needed.
How To Use Facebook To Get More Reviews
Facebook is a powerful marketing tool in itself. The social media platform has close to 3 billion users, with 79% of its monthly users active daily.
This makes Facebook the best platform for businesses to leverage user engagement. And the more engagement your business generates on Facebook, the more online reviews, website traffic, and sales it can generate as a result.
More business leads to more reviews, and more reviews leads to more business.
So creating compelling Facebook content is another strategy worth employing to get more Facebook reviews, including reviews on other platforms. This can include:
- Creating marketing campaigns (such as competitions and giveaways)
- Incorporating different types of content (images and videos)
- Sharing Google reviews on Facebook
- Sharing Yelp reviews on Facebook
- Sharing relevant user-generated content from other Facebook users
Something we mentioned earlier is how your business’s reputation is also determined by how you interact with customers.
A good Facebook reputation can lead to more business, making it just as important to respond to your customers’ Facebook comments and Facebook reviews.
How To Respond To A Facebook Review
So you’ve turned on Facebook reviews and received a few reviews from your customers. The next step to improve your Facebook Business page is making sure to respond to customer reviews.
Unlike replying to Google reviews, replying to Facebook reviews will not improve your search engine visibility.
The keyword is care, which is a major factor for how customers view your business. Responding to reviews shows care and appreciation, and this can influence more customers to trust and use your service.
For that reason, you should aim to reply to as many of your customers’ reviews as possible – negative and positive.
Your review responses should be punctual, professional, and appreciative. And if the review contains any kind of negative feedback, your response should always offer a solution to the issue or, at the least, a promise to act on the feedback and improve.
Get Better Reviews On Facebook, Google, Yelp, And More
Facebook isn’t the only review site your business needs to establish a reputation on. Google and Yelp also need managing, both major review sites that will provide just as many advantages to your business’s online reputation and overall success.
But if managing Facebook—let alone multiple review sites—sounds like a lot of hard work to you, you’re not alone.
It’s why thousands of businesses use ReputationStacker. With its powerfully automated review funnel, requesting reviews couldn’t be easier for business owners, making it faster than ever to build a credible online reputation.
And it works for all types of businesses on Facebook, Google, Yelp, and more.
ReputationStacker is by far the most effective way to get better reviews from your customers. Using a streamlined, tried and tested approach, it eliminates the need for any review request strategy – plus all the hard work involved.
Ian Kirby has been working in digital marketing for over 15 years. Having worked both with and for digital marketing agencies and in-house with multiple companies, he has a specific interest and expertise in online reputation management, online reviews, and the implementation of business systems. Ian’s writing, videos, and interviews have garnered millions of reads, views, and listens.