Reputation management is the process of monitoring, maintaining, and improving an individual’s or company’s reputation through strategic communication and public relations. “Firms with strong positive reputations attract better people. They are perceived as providing more value, which often allows them to charge a premium. Their customers are more loyal and buy broader ranges of products

Reputation management is the practice of monitoring, maintaining, and improving an individual’s or company’s reputation and public image through various online and offline channels. According to Forbes, reputation management aims to “control the narrative and public perception of a brand.”Managing online reputation has become increasingly important in the digital age. Negative reviews, comments, and social