Are Facebook Reviews Important?

Facebook has been one of the world’s most popular social media networks for close to twenty years, and despite being succeeded by other viral platforms like Instagram and TikTok, it still has a powerful hold on billions of people. 

That’s right; billions. Kids and adults of all ages flock to this site on a daily basis, making it a hub for all kinds of consumers. Because of this, the short answer to your question is yes. But let’s take a closer look at why. 

Let’s dive in to see why getting Facebook reviews is like sprinkling fairy dust over your blooming business. 


Because of the insane reach that Facebook has, accessing its user’s attention could mean spreading your business far and wide – worldwide, if you wanted to. 

Although many useful reviews can also be published through Yelp or Google, your customers are far more likely to have a Facebook account than a Yelp account… and chances are they’re signed into that account on all of their devices all of the time.

What is even better about Facebook reviews is that they are visible online even to those who do not have a Facebook account, not only on Facebook itself but also on Google, where Facebook reviews appear in the info panel for local businesses.

What Facebook Is Used For

If you’ve been a Facebook user for a while, you’ve probably noticed that it has evolved dramatically from simply being a site for socializing.

The change that you should be excited about is the way in which Facebook has become an essential part of business growth; Facebook reviews are now one of the most popular ways for users to review the businesses that they love (second only to Google reviews). 

According to a recent study, 84% of users who participated stated that they trust Facebook reviews as much as they trust in-person opinions from friends and family. 


Although you predominantly want your reviews to bring more people to your business, Facebook reviews can also be a helpful tool for you and your team. Every positive review you receive will highlight the things that you are doing right with your business. 

This won’t just act as a pat on the back, but it can also make clear to you which elements of your business are drawing in consumers, and can therefore stay in use and be expanded upon. Even negative reviews can have a positive spin. 

While some negative reviews may not be constructive, each one provides you with insight into what is not working in the eye of the consumer.

Negative reviews give you a chance to gain perspective on your business and to figure out which aspects of it could use some attention. 

Taking action on these all-important reviews will help you to implement customer-oriented changes to your business, which will, in turn, help you to draw more customers in. 

So How Can You Get Facebook Reviews

Now that we know just how influential Facebook reviews are, we’d better start getting them! 

The first thing you need to do may seem obvious, but it is essential. If you haven’t done so already, you need to make a Facebook page for your company. To get the ball rolling, invite all your friends and customers to follow and like your page.

The more people that follow you, the more people will be introduced to your page, and the more reviews you will get. 

To make your Facebook page really enticing and accessible, you should include lots of pictures and plenty of clear information about your company.

Stay active on your account: post updates and pictures of your products, events, and even personal updates (when appropriate) so that your followers have plenty of content to interact with. 

Keeping your followers up to date with your business will also help them to feel more connected with it, and will foster a positive association with your business among your customers. 

The more personalized your Facebook content is, the more loyal and invested your followers will be. This means that they will also be more likely to post their reviews.

But the most important thing that you can do is to organize the way you obtain reviews and recommendations. One of the easiest and most effective ways of doing this is to use a service like ReputationStacker

What Is ReputationStacker? 

ReputationStacker is an automated customer review software that helps you to increase your number of online reviews on any review sites you choose – like Facebook!

All you have to do to gain these essential reviews is to enter your customers’ email addresses or phone numbers into the system, and ReputationStacker does the rest, sending out a single-question feedback survey and directing your customers to the review sites of your choice to post a review. 

Increasing your overall star rating (which is generated by collecting the average number of stars from all the reviews) by any amount has been proven to increase the number of consumers that are willing to try out your business.

Because of this, generating more reviews is one of the best ways to expand your business. 

Using ReputationStacker, you will get more Facebook reviews and be able to connect more easily with your customers without doing any of the hard work.

This gives you more time to build your business and improve your services, and less time chasing your customers for reviews. 

Final Thoughts

Reviews are more often than not the first thing that potential customers see, and they can be responsible for bringing in your most important clients.

Facebook is the world’s biggest social network, so it is not surprising that Facebook reviews can be a great tool for you and your business. 

When you are growing a business, there is so much to do, and so many things to keep track of. Getting reviews should not be taking up your precious time when services like ReputationStacker exist. 

Now that you know just how important Facebook reviews are, why not sign up for a free trial today and start getting more Facebook reviews today!


Ian Kirby has been working in digital marketing for over 15 years. Having worked both with and for digital marketing agencies and in-house with multiple companies, he has a specific interest and expertise in online reputation management, online reviews, and the implementation of business systems. Ian’s writing, videos, and interviews have garnered millions of reads, views, and listens.


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