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Customer Service Software – How It Works and What It’s Worth

What’s your business worth? Maybe, after a long talk with your bank, an analysis of your assets and some deeply boring research into valuation approaches, you could come up with a number. But that wouldn’t tell the whole story.

Your business represents countless hours that you’ve spent away from your family, worries that keep you up at night and the hassles that come with managing employees. Hopefully, your business also gives you tremendous satisfaction, to say nothing of the value that it brings your customers.

Or maybe you’re more interested in the dollar amount. Either way, your business is worth… well, a lot.

So what wouldn’t you do to improve it? And what would you pay for the tools that could bring about that improvement?

Customer service software makes it easy to take the steps necessary to grow your business, for dollars a day.

How To Use Customer Feedback To Improve Your Business

Remember when you were a kid and you knew everything? Naps were boring, vegetables were gross and learning math was a waste of time. Hopefully, you had adults in your life who made you get your rest, eat your broccoli and do your homework. It turns out, you didn’t always know what was best for you.

Interacting with customers is a little like raising kids. They want you to have lower prices, more employees and shorter wait times. What they don’t understand is that lowering your prices any more would make it impossible to turn a profit, as would hiring more employees. If you did slash your prices and bring on new staff, you might have to close up shop within months.

But if you ignore your customers’ complaints about your high prices and inattentive employees, they’ll stop bringing you their business altogether. They’ll write you off as someone who doesn’t care about them as customers.

So no, the customer isn’t always right and doesn’t always know best. But just as you can’t raise happy, healthy kids without listening to their wants and needs, you can’t create and keep customer loyalty without asking your customers for their input – and, just as importantly, using that input to improve your business.

Hotel Reputation Management

If home is where the heart is, then why is it that hotels seem to be where the heartless are?

Okay, most of your guests are probably lovely. After all, your staff works hard to make each guest feel welcomed and comfortable. Hopefully, guests notice that effort and appreciate it. But the ones who don’t – the ones who feel the towels are too scratchy or the doors too squeaky or the elevators are too slow – they’re happy to share their negative experiences with the world at large.

Maybe it’s because people feel vulnerable when they’re away from home. When they’re also outside of their usual routines, tired from traveling and shelling out $100 or more per night, it’s easy to imagine how people who are normally pleasant can turn vicious when they’re in a hotel.

Which is a big problem when you’re in the hotel industry and those guests have the Yelp or TripAdvisor apps on their phones. Getting them to write reviews isn’t a challenge – it’s getting the happy ones to review you that can be challenging, unless you have a tried-and-true system in place.

Online Customer Reviews: How to Use Them to Your Advantage

The sun is shining, the birds are chirping and no one’s being annoying yet today, so it’s the perfect time to sit down and check out the newest Yelp reviews for your business. Let’s say it’s a garden gnome store.

Three new reviews are up:

“I love this place! The cashier who helped me on Thursday gave me a 20 percent discount just to be nice. They always go above and beyond.”

“The selection here is terrible! I couldn’t find any gnomes I wanted. I went to Norm’s Gnome Hut afterward and they had twice as big a selection.”

“Nice little store. I visited over the weekend and it was busy, but the employees were great. Bought a gnome for my mother. It’s going to be awkward to wrap! The parking lot was really slippery, so be careful.”

To an impartial reader, those few reviews are forgettable. But to you, they contain insights into how you can do better – and how you can outsell Norm’s Gnome Hut.

Restaurant Reputation Management

How’s your headshot? As a real estate agent, you probably have one that’s printed on your signs, featured on your website and maybe even splashed across billboards and bus benches.

On photo day, did you roll out of bed and plop yourself in front of the photographer, trusting that whatever image he captured would be good enough? Or did you put in some time and effort to make sure you got the best possible photo, one that represents your professional polish?

You probably did the latter. Real estate is one business in which image and reputation are both critical, and you know better than anyone that those things have to be cultivated.

Like the owner who repaints his kitchen and updates his landscaping to get a better price for his house, you can get more clients by maintaining a positive online reputation.

Online Reputation Management for Real Estate Agents

How’s your headshot? As a real estate agent, you probably have one that’s printed on your signs, featured on your website and maybe even splashed across billboards and bus benches.

You probably did the latter. Real estate is one business in which image and reputation are both critical, and you know better than anyone that those things have to be cultivated.

Like the owner who repaints his kitchen and updates his landscaping to get a better price for his house, you can get more clients by maintaining a positive online reputation.

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