Let’s play a game of “what would you do?” that involves pizza and sabotage.
Do you have a Reputation Management Specialist on your staff? No? All successful businesses have them! They generally work full-time and earn salaries of upwards of $100,000 a year and, by the way, you’re also legally obligated to give them a unicorn to ride to work each day.
Okay, that’s not true – but for businesses that don’t know what their reputation even is, let alone how to improve it, hiring a new employee might seem like the only viable way to handle reputation management. After all, what does your business have if it doesn’t have its reputation?
You can order a year’s supply of dog food with a few clicks on a tablet and make phone calls without lifting a finger. (Getting Siri to actually call the right person is another story.)
But while advancing technology has made some parts of modern life easier, some corners of the Internet are like the Wild West.
Facebook, here’s looking at you.
Everyone has that one relative who believes everything they read online.
Maybe your 90-year-old Grandma has fallen for the old “Nigerian prince” scam half a dozen times, or your cousin Billy suspects his boss is an alien because of something he saw shared on Facebook. (Everyone has a cousin like Billy.)
If you’re savvy enough to own or manage a business, though, you’re probably a little more… suspicious. When it comes to the internet, being suspicious is a good thing. It keeps you from clicking on the spam emails that infect laptops with malware and stops you from making those too-good-to-be-true Amazon purchases.
Sometimes, a healthy sense of skepticism can even improve your online reputation, especially when it helps you spot and remove fake Google reviews.
“We don’t need electricity; these oil lamps work just fine.”
“We don’t need a phone line; our customers can come into the store with questions.”
“We don’t need computers; writing orders by hand has always worked.”
“We don’t need customer feedback software; asking customers in person for their feedback is fine for us.”
Some business owners have always been resistant to progress. After all, if the business is doing well, changing anything feels risky. But progress rolls on anyway, and anyone who resists adopting new technology risks getting left in the dust by savvier competitors.
All that makes sense, right? There’s just one thing left to solve, then: Just what the heck is customer feedback software, and how do you pick the right software for your business?
You can buy a real coyote skull, bacon-flavored floss and a coffin on Amazon, so suffice it to say you can buy pretty much anything these days.
Business owners or managers might want to order bulk office supplies, a “World’s Best Boss” mug, and maybe a few five-star reviews…
It’s remarkably easy to pay for reviews, and often quite tempting too, especially since even just a few positive reviews can have a big impact on business. But there are some risks involved – sometimes very big risks (we’ll get to that in just a minute).
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