Understanding your customers’ needs is essential for your business. It’s the key to successful marketing, as well as establishing a close customer relationship. At the center of this is the buyer decision process: recognizing your customers’ needs and providing the information they want to know, guiding them to a confident purchase decision. But modern-day consumers
Reviews are your customers’ opinions; they’re the most powerful form of social proof your business needs in today’s world, having a huge influence over what new customers think of your business and whether or not they decide to buy from you. But there is more to understand about reviews if you want to take full
The power of online reviews is limitless for businesses. Reviews equate to trust in today’s world, so establishing an authoritative presence on any review platform is a big step towards becoming a reputable online business. But there’s more than one review platform out there. This can make it confusing to decide which platforms to list
In today’s consumer era, whether a consumer trusts your business or not is the difference between earning a sale and losing out to a more trustworthy competitor. Earning trust & attaining a sale have become almost synonymous in the world of online buying. Your business needs to gain a customer’s trust to gain a sale,
In a world where information is accessible at the tap of a touchscreen, consumer behavior has changed. Modern consumers need to be convinced of a business’s trustworthiness, and at the heart of this is customer advocacy. Consumers need to see customer advocacy to feel confident about using a business, and businesses need customer advocacy to
Information has become more accessible than ever. It’s permanently changed consumer behavior, as consumers now look for all the information they can get before making a confident decision to buy a product or service. This is the consumer’s Zero Moment of Truth. It’s a part of the buyer decision process, the information search stage, where
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